You will get a short and comprehensive marketing plan that you can use for your business or for singular marketing campaigns or product launches.
- Every business needs a plan and not all can afford the $25K big plans that we create.
- 85% of businesses do not have a marketing plan.
- You are 414% more likely to succeed with a written marketing plan!
This example is a very simple business, if you put in more info, ie. more social media platforms, email marketing etc. you will get a longer more detailed output. Usually 2 pages max.
Example Prompt Output GPT4
Input:
The initial prompt asks the business name
Sure, let’s get started on creating your marketing strategy.
- What is your business great at doing or producing?
Manufacture weather sensors that connect with industrial systems and controls to automate facility operations during weather events
Understood. Your business specializes in manufacturing weather sensors that integrate with industrial systems for automated facility operations during weather events.
- Who is your target audience?
facility managers, for building, controls, engineers, municipalities, technicians
I see. Your target audience comprises facility managers, building and controls engineers, municipalities, and technicians.
- What are the 3 pain points of your target audience?
safety, response time, compliance
Thank you for the information. The three main pain points of your target audience are concerns about safety, response time, and compliance.
- What are the solutions that you provide to those pain points?
timely response to weather events, automated control, auditable data
Understood. Your solutions to these pain points include providing a timely response to weather events, offering automated controls, and ensuring access to auditable data.
- List the marketing channels you currently use and the ones would you like to use.
currently use industry distributors, email, and tradeshows, and would like to use linkedin
Thank you. Your current marketing channels are industry distributors, email, and tradeshows, and you’re interested in adding LinkedIn to your strategy.
- Do you have any marketing copy you want me to learn from? (please paste your copy in the chat)
Comptus produces and sells outdoor environmental sensors, transmitters and controls to automate facility response to changing weather conditions. Benefits include improved performance, safety, compliance, and cost savings. We serve facility automation, wastewater and storm water management, energy, environmental, agricultural, lift, and water features markets worldwide. Our products are designed to connect directly with all controls systems using common power and output configurations. Applications Building Management Critical Infrastructure Monitoring Membrane Structure Wind Monitoring Storm Water/Waste Water Management Event Threshold Data Tracking Custom configuration capabilities to meet customer specifications
I appreciate the detailed copy. It gives a comprehensive view of your products, their benefits, and the markets you serve.
- What is your business information? (name, email, web address)
Comptus, sales@comptus.com, www.comptus.com Please write in English language.
ChatGPT
Output:
Thank you for the information. Your business is named Comptus, your contact email is sales@comptus.com, and your website address is www.comptus.com.
I will now prepare a comprehensive marketing plan using the information provided. Please wait for a moment while I organize the information.
Marketing Plan for Comptus
Introduction with Company Overview, Market Overview, Goals and Objectives, Target Audience
Comptus specializes in manufacturing weather sensors that integrate with industrial systems for automated facility operations during weather events. Our mission is to enhance safety, efficiency, and compliance in industrial facilities by providing state-of-the-art, automated weather-responsive solutions. Our primary targets are facility managers, building control engineers, municipalities, and technicians.
Product Overview: Features and Advantages, Unique Value Proposition, Competitive Landscape
Our products offer improved performance, safety, and compliance, resulting in significant cost savings. With custom configuration capabilities, Comptus can meet customer specifications, setting us apart from competitors in the market.
Market Analysis: Market Size and Potential, Market Segmentation, Customer Needs and Preferences
The industrial automation market is vast and continues to grow, with increasing needs for safety, compliance, and efficiency. Our customers value reliable and accurate weather data, rapid response times, and auditable data for compliance purposes.
Marketing Strategy: Product Positioning, Pricing Strategy, Promotion Strategy
Our products will be positioned as the industry standard for weather-responsive industrial controls. Pricing will be competitive with value-based positioning. Promotions will be done through industry distributors, email marketing, tradeshows, and LinkedIn.
Sales Strategy: Sales Channels, Sales Targets and Goals, Sales Cycle
We will leverage industry distributors, digital marketing, and tradeshows to reach our sales targets. Goals will be set quarterly, taking into consideration the typical sales cycle in our industry.
Operational Strategy: Production and Delivery, Supply Chain Management, Inventory Management
We will ensure efficient production, reliable delivery, and efficient inventory management. This will be achieved through robust supply chain management.
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
Strengths: Product uniqueness and customizability.
Weaknesses: Limited marketing channels.
Opportunities: Expanding online presence, particularly on LinkedIn.
Threats: Market competition and rapidly evolving technology.
Financial Strategy: Revenue Streams, Cost Structure, Financial Projections
Revenue streams include sales of weather sensors and related services. Our cost structure and financial projections will be periodically reviewed and adjusted as necessary.
Management Team: Key Personnel, Organizational Structure, Roles and Responsibilities
Our team comprises professionals skilled in manufacturing, sales, and marketing. Roles are well-defined to ensure efficiency and effectiveness.
Risks and Mitigations: Market Risks, Operational Risks, Financial Risks, Risk Mitigation Strategies
We recognize risks including market volatility, operational disruptions, and financial uncertainties. Mitigation strategies include market diversification, robust operational practices, and sound financial management.
Implementation Timeline
- Month 1-3: Optimize LinkedIn profile and start regular posting. Enhance email marketing strategies.
- Month 4-6: Participate in tradeshows and engage with potential clients. Measure the impact of marketing efforts.
- Month 7-9: Analyze and refine LinkedIn and email marketing strategies.
- Month 10-12: Continue to adapt and refine our marketing plan based on collected data.
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How I came up with it
My friend Scott Empringham and I were talking about serving the lower revenue mass market of business owners and he thought that a simpler plan would be useful for his audience. So, I built the AIPRM prompt that would serve his customers.