is there any process that we can integrate this AI into our website to make it auto driven in SEO or can upgrade itself day to day as per requirement.
Well, not ChatGPT itself as such unless you go down the route of creating a plugin for ChatGPT that people actually want to use.
AI in general, or GPT itself (the AI model that ChatGPT is based around), most certainly there are ways to use and integrate it. All you need is the license to use GPT4 and an idea of how you want to use the AI via the API that you plug-in to your own code.
Of course, the essential bit is working out exactly how to use the AI in a way not everyone would think of to get the exact same results.